The number of people who watch the tournament at home on their TVs is extraordinary and the games will, once again, be available on CBS, TNT, TBS, and TruTV. Through mobile devices, Turner Sports, CBS Sports, and the NCAA will provide college basketball fans with more opportunities to watch every minute of every game in the 2012 tournament.
So of course we can watch the games on TVs, computer screens, and cell phones but what else do we want when watching our favorite sports team? We want interaction. This is where social media comes into play.
Coke Zero and the NCAA have teamed up again to bring the fans an online platform of mixing the tournament with social media: Social Arena. USA Today reported that Coke spent 2% of their NCAA tournament ad budget on social media two years ago and 20% last year. It will be interesting to see what they will spend this year. When visiting the Social Arena you will find Twitter updates from broadcasters, handles and hashtags from your favorite teams, players and coaches, social stats, and other information.
So what’s new this year with Social Arena? Fans will be allowed to take key moments and share these with family and friends. They will be able to view commentary from other fans and celebrities across the country, answer trivia, and of course, cheer for their favorite teams. This will be linked to Coke Zero’s Facebook page for easy access
- Yahoo! Sports Tourney Pick ‘Em
- Facebook Bracket
- ESPN Tournament Challenge
- CBS Bracket Challenge
PlayUp, the social sports app, has recently made its way into the list of top ten sports apps. The app launched in October of 2011 so this is their first March Madness. The app allows fans to check scores, chat with other fans, tweet and create private social groups. Dennis Lee, PlayUp USA's CEO, says that their company's app takes fan engagement to a whole new level because it has the power to connect people all around the world.
The NCAA March Madness Live (formerly March Madness on Demand) app will be available for purchase on March 7th for a one-time price of $3.99. This app is sponsored by Verizon and is available for both Apple and Android (for the first time ever). So what does this app have to offer that is better than all of the other live streaming apps? Turner Sports, CBS Sports, and the NCAA say it “allows you to watch all 67 games of the 2012 NCAA Division I Men’s Basketball Tournament live on your computer, iPhone, iPad, iPod Touch, or select Android phones. In addition, the application allows you to keep track of scores, schedules, the NCAA tournament bracket, social activity and much, much more.”
FACEBOOK FAN BADGE
Are you a true fan that would post a fan badge on your Facebook? You can choose from all of the teams and then post that team’s badge on your profile. The badge will tell you your fan number and also how your predictions stack up with the rest of the nation.
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*This article may also be found on The Field Blog