Monday, March 19, 2012

Coaches vs. Cancer has met March Madness

The American Cancer Society delved into March Madness, much like everyone else, with Coaches vs. Cancer.  Coaches vs. Cancer is a nationwide collaboration between the American Cancer Society and the National Association of Basketball Coaches (NABC).  They allow basketball coaches, teams, and communities to make a difference in the fight against cancer.  Before March Madness, Coaches vs. Cancer has raised nearly $80 million since its 1993 inception to support the American Cancer Society.

The $80 million benchmark is closer than ever before due to Coaches vs. Cancer being named the benefiting charity of the CBS Sports Round by Round Bracket Challenge for this year's March Madness.

Schedule of when to have a bracket submitted for each round.
This began on March 12th so you may be thinking I am too late in telling you.  Fact of the matter is that this is a round-by-round challenge so there is not just one large bracket for the whole tournament but rather a bracket for each round of the tournament (sounds nice, right?!).  This means you still have four chances to help raise money for cancer research along with other funding for cancer related programs.  Not to mention, for each round you participate you are entered to win a trip for two to the 2013 NCAA Men’s Final Four in Atlanta.

For each correct pick by every fan, Infiniti will make a donation to Coaches vs. Cancer, guaranteeing a minimum of $100,000 and up to $700,000.  Also, for every voter’s correct pick, Infiniti will be promoting the Coaches vs. Cancer program on the Round by Round bracket homepage.  Several coaches who have always supported the mission of Coaches vs. Cancer have made short videos discussing their reasons for joining the fight against cancer and their connection to the program.  These will be shared, too.

“The challenge captures the commitment and competitive nature of the coaches.  When it comes to fighting cancer, these guys just don’t want to lose,” says Donald Distasio, executive vice president of the American Cancer Society and Eastern Division operating officer.  “For fans, it’s a good feeling when your team wins, and it’s going to feel even better to know they raised dollars that make a difference in the fight against cancer.”

Social media is playing a role in this challenge as well.  Fans are reminded to make their new picks before each round of the bracket through the Infiniti Twitter handle @InfinitiNews and Facebook at  Coaches vs. Cancer’s Twitter handle @CoachesvCancer is also keeping fans in the loop.

So what are you waiting for?  Go make a difference in the fight against cancer and make your round-by-round bracket right now by clicking here!

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